Pledis Entertainment's 2012 Plan

   Despite some minor (okay, pretty major) complaints about the company, Pledis Entertainment is still a fairly formidable force in K-pop. Sure they may have a bit trouble in execution, but they know how to build hype, leading to impressive comebacks and relevant debuts. I was thoroughly impressed with most of After School‘s comebacks, and NU’EST‘s debut was handled pretty well. Sure, Pledis indulges in a lot of gimmicks, (the tap dancing, the graduation system, Ren‘s entire image, etc.) but those gimmicks still manage to get attention and stand out, something important in the vastness K-pop has become. But as savvy Pledis is when it comes to building hype, I don’t know how they (or any other company for that matter) can handle what they brought upon themselves.
Pledis has just officially announced another group-in-the-making named Seventeen, which will consist of 17 members with the average age of 17. 
  Before I point out the major problems that group is going to go through in the near future, I want to mention that Pledis has also officially announced the debut of After School’s sister group Hello Venus, as well as the (possible) debut of another boy group, Tempest, which will feature the remaining Pledis Boys not included in NU’EST. Tempest’s debut as a separate group is still iffy as it is widely suspected that the Tempest boys will instead join the roster of Seventeen (more on that later). So, in all, Pledis will have to handle two or three debuts during th remainder of the year (a total of three or four year-round), along with After School’s Japanese promotions and whatever they want to do with NU’EST (Sadly, Son Dambi moved her comeback to mid June). Pledis sure is reaching a bit too high in the sky with their current schedule, and there are definitely reasons why.