Showing posts with label Pledis Entertainment. Show all posts
Showing posts with label Pledis Entertainment. Show all posts

Tuesday, June 12, 2012

After School to Return June 21

















After School is scheduled for a comeback next week with their 5th maxi single, Flashback. Returning from an extended promotions run in Japan, the girls will continue sans original member and leader, Kahi.

Fans have been curious about After School’s direction after they announced the departure of their co-founder and leader, and Pledis Entertainment hopes to rise to their high expectations. A representative commented, “After School will comeback with the most After School-esque color that the fans and the public have wanted.” (via E-Today)

This image teaser, released on June 11, gives us our first look at the latest lineup. New member Gaeun, who is also the new maknae at age 17,  keeps the total at eight in the wake of Kahi leaving to start her solo career this fall.
With their Japan tour successfully completed, all that’s left is the encore concert on the 17th at the Tokyo Dome before the girls head home to start promotions for Flashback.




They’ve upped the ante with their first individual photo teaser of Lizzy.
In a complete 180-degree turnaround from her usual cheery, aegyo-filled self, Lizzy’s teaser picture confirms After School’s resolve to return to their sexy concept with black mesh clothing and a seductive, sultry pose.

With their Japan tour successfully completed, all that’s left is the encore concert on the 17th at the Tokyo Dome before the girls head home to start promotions for Flashback.

 Photo Credit: Pledis Entertainment

Wednesday, May 9, 2012

And Then There Were Nine




 
  Many of Korea’s top girl groups are singing and dancing in large packs these days. A Pink, Rainbow, Nine Muses, and quite a few others have debuted over the last few years with seven or more members. Of the large groups, three have earned reputations as the best of the best – gaining popularity through promotions in South Korea, Japan and then all over the world. And interestingly enough, they’re about to share something else in common: the number of ladies. How did they arrive at so many? Is there something special about nine idols together in a group? 

   Let’s start with the group that made the number famous: Girls’ Generation.


SM Entertainment, one of Korea’s “top three” agencies alongside JYP and YG, debuted Girls’ Generation in 2007. At the time, nine was an unusually large idol group – the second largest in SM next to brother group, Super Junior. Most other groups of both sexes at the time were limited to trios, quartets and quintets.
During an interview on Radio Show Ya Shim Man Man 2, members Sooyoung, Yuri and Yoona revealed that the trainee competition to join the group was fierce. Apparently, the original plan was for a three-member group, but was extended to 10 after three extensive line-up revisions. After the departure of Soyeon (who later debuted  with T-ARA), the final roster consisted of leader Taeyeon, Yuri, Sunny, Tiffany, Sooyoung, Jessica, Hyoyeon, YoonA and Seohyun.
 As of April 2012, Girls’ Generation introduced their first sub-group, TaeTiSeo. Though the group name was drawn from the names of the first three members, Taeyeon, Tiffany and Seohyun, according to OSEN, representatives from SM stated that the members were interchangeable, so future promotions may include other members of GG.

Girls Generation and TaeTiSeo (Unit Group)


After School Debut Members
  Pledis Entertainment took an interesting approach to their first idol group, After School, by declaring from the start that there would be an “admission/graduation” system. New members would be “admitted” into After School, and would “graduate” when it was time to move on to other projects – making member changes appear more natural. Many idol groups cut and add members, but not without much speculation and suggested internal conflict. Announcing from debut that active members are interchangeable took the bulk of negative pressure away from the agency whenever they decided to add to or withdraw from After School’s membership.
  A.S. originally consisted of leader Kahi, Bekah, JungAh, Juyeon and Soyoung in 2007, and admitted UEE, Raina, Nana, Lizzy and E-Young by 2011. Soyoung graduated in 2009 and Bekah graduated in 2011 respectively. Newest member Gaeun was introduced on April 10 in Japan, and will bring the group’s total active members to nine when she joins A.S. for their album release this June. But in an interesting twist, After School’s capacity may come back down to eight soon, as Pledis CEO Han Sung Soo announced through an interview on May 2 that another graduation will take place (StarNews). After School currently has three promoting sub-groups: Orange Caramel, After School Red and After School Blue.

After School Current Photo and New Member Gaeun
 After School Sub-Groups: Orange Caramel (Left), After School Red (Top), and After School Blue (Bottom)









  

T-ARA Debut Members
 
  Core Contents Media formed T-ARA in 2009 with members Eunjung, Hyomin, Jiyeon, Jiwon and Jiae, though it is unclear whether they initially planned to add more. After the departure of Jiwon and Jiae just before their official debut, the group gained Boram, Q-ri, Soyeon and Hwayoung, bringing the current total to seven. Although there have been no sub-groups announced for T-ARA yet, several members have become popular personalities on variety shows and even acted as leads in movies and television dramas.
   CEO Kim Kwang Soo announced earlier this year that two more girls would be added, bringing the total up to the 9 for this group as well. His official statement not only confirmed the member addition, but also served as a warning to members becoming comfortable in their top star position.  “I’ve seen a portion of the celebrities I’ve created become conceited and idle about three years after they’ve risen to popularity. Although T-ARA is working hard, I have decided to make changes to show them that they must continue to try and work even harder onstage and offstage.”  (Kim Kwang Soo, Naver)
Current T-ARA to Add Two New Members

IS 9 THE MAGIC NUMBER?

   Agencies with large groups are well aware of what comes with them – uneven popularity among fans between members, issues of pay distribution and visibility during off-promotion activities. Internal issues aside, it does provide an agency with a larger pool of artists to work with; side projects like sub-groups and acting in dramas and movies is much easier to facilitate when audiences are already familiar with the talent from their high-time in a popular group. Some members may even achieve enough popularity and support to have a second solo career, returning to the group only for group promotions.
   It’s a bit of a reach to say that the number “9″ is specifically the ticket to big success, but as far as we can tell, it seems to sit right in the perfect range. There are enough members to spread out and break down into solos or sub-groups as the agency sees fit, but not too many that fans are put-off by the amount of names to remember and activities to follow. With a wide enough range of personalities and talents, a group of nine has a better chance of appealing to a wider range of audiences.

All Image Credits to Respective Agencies.
What do you think? Do 9-member groups have a better chance at lifting off?

HelloVenus Releases Debut Mini Album and MV!!



   Say ‘hello’ to the debut effort of Pledis Entertainment‘s rookie girl group, Hello VenusHello Venus’ teasers introduced a concept that sits at the intersection of cute and elegant. Sure, the girls are all smiles and charm, minus the clichéd “cute” duds like school uniforms and bloomers.  Groups like Girl’s Day and A Pink have the “little sister” thing on lockdown, so it’s refreshing to see “cute” done different and well, without having to put post-high-school-graduation ladies back into blazers and pleated skirts.
   And now that the mini-album and music video are out, will they live up to expectations?

  The MV for the title track “Venus” ran straight to Cute-ville with no local pit stops. The video is peppered with bright colors, young love and quite a few cameos from fellow Pledis artists. I will say, while I enjoyed watching it and couldn’t help smiling a few times at the onscreen antics, there were more aegyo expressions and gestures than I would ever want to play a drinking game to. This MV probably contains every idol selca (self-captured photo) pose you’ve ever seen – no joke. Anyway, the teaser photos prepared us for soft and pretty, and the music video delivered lively and fun. Check it out:
HELLO VENUS – “VENUS” MV
 

Friday, May 4, 2012

Pledis Entertainment's 2012 Plan




   Despite some minor (okay, pretty major) complaints about the company, Pledis Entertainment is still a fairly formidable force in K-pop. Sure they may have a bit trouble in execution, but they know how to build hype, leading to impressive comebacks and relevant debuts. I was thoroughly impressed with most of After School‘s comebacks, and NU’EST‘s debut was handled pretty well. Sure, Pledis indulges in a lot of gimmicks, (the tap dancing, the graduation system, Ren‘s entire image, etc.) but those gimmicks still manage to get attention and stand out, something important in the vastness K-pop has become. But as savvy Pledis is when it comes to building hype, I don’t know how they (or any other company for that matter) can handle what they brought upon themselves.
Pledis has just officially announced another group-in-the-making named Seventeen, which will consist of 17 members with the average age of 17. 
  Before I point out the major problems that group is going to go through in the near future, I want to mention that Pledis has also officially announced the debut of After School’s sister group Hello Venus, as well as the (possible) debut of another boy group, Tempest, which will feature the remaining Pledis Boys not included in NU’EST. Tempest’s debut as a separate group is still iffy as it is widely suspected that the Tempest boys will instead join the roster of Seventeen (more on that later). So, in all, Pledis will have to handle two or three debuts during th remainder of the year (a total of three or four year-round), along with After School’s Japanese promotions and whatever they want to do with NU’EST (Sadly, Son Dambi moved her comeback to mid June). Pledis sure is reaching a bit too high in the sky with their current schedule, and there are definitely reasons why.